Walmart Selects Bazaarvoice To Promote Ratings, Reviews

Walmart has selected Bazaarvoice to help suppliers collect and display online ratings and reviews.

The user-generated content services firm will contribute to Walmart’s Connected Content Partner Program, one that helps shoppers make online and in-store purchase decisions. Walmart’s Connected Content Partner Program officially launches in early 2019.

Bazaarvoice said it will use its expertise to drive down cost and create efficiencies for suppliers who need to collect, leverage and scale online user-generated content.

“We are dedicated to providing the most compelling, innovative ratings and reviews solutions to brands and retailers around the world,” said Joe Davis, Bazaarvoice CEO. “We are excited to join Walmart’s Connected Content Partner Program, which will simplify the process of choosing, implementing and scaling user-generated content solutions for suppliers, and we look forward to being part of Walmart’s future innovations in digital shopping.”