Walmart Shuffles Jet Leadership, Repositions E-Commerce Strategy

As it looks to sharpen its e-commerce growth opportunities, Walmart said it is repositioning the Jet.com business, integrating Jet’s teams into its core e-commerce operations.

The company said it is merging the rest of its Jet teams, including retail, marketing, technology, analytics, product and several others within Walmart. Following the overhaul, the company said that Jet president Simon Belsham will depart the position, supporting the Jet transition through early August.

“Simon has been critical in repositioning Jet to reach urban customers. His steadfast leadership, deep knowledge of the retail industry and passion for our associates and customers had a positive impact on our organization. I can’t thank him enough for all he has done and appreciate his leadership and contributions,” said Marc Lore, president and CEO, Walmart e-commerce U.S.

Moving forward, the strategy and management of Jet will sit under Kieran Shanahan, who will continue to oversee the food, consumables and health and wellness categories for Walmart e-commerce. Shanahan began his Walmart career with Asda, eventually leading all of its e-commerce operations. He joined Walmart e-commerce in 2014 and led the build out of the U.S. online grocery service before transitioning to merchandising roles within Walmart U.S.

“Shanahan’s experience and the relationships he brings from multiple areas of the business will be critical for the further integrated role Jet will play within our portfolio. This natural progression of integrating an acquisition, allows us to fully leverage Walmart’s assets for Jet and leverage Jet’s talent for Walmart,” said Lore.

Lore added, “Jet continues to be a very valuable brand to us, and it is playing a specific role in helping Walmart reach urban customers. The focus has largely been on New York so far, and we’re looking at other cities where we might bring together Jet’s expertise and the scale and operating model of Walmart. More to come on that.”