To promote its 6th annual Open Call event, scheduled for June 18 and 19, Walmart surprised 25 entrepreneurs across the country by asking the unsuspecting business owners to stop by their local Walmart stores prepared to pitch their products to store managers, at which point they were presented with Open Call invitations.
At each location, the store manager waited with cake and balloons to inform the designated entrepreneur about securing an Open Call invitation.
Otherwise, potential suppliers who submitted their applications for the Open Call event received their invitations on May 17. The event will be held at Walmart headquarters in Bentonville, AR, where entrepreneurs personally pitch their products to buyers for a chance to enter the Walmart vendor ranks. Attendees can secure supply deals that cover a handful of local stores or thousands of Walmart locations, not to mention representation on Walmart.com.