Walmart and BuzzFeed’s Tasty are expanding their partnership with a new feature, shoppable recipes.
The new shoppable recipes feature is said to provide a seamless grocery experience for Tasty iOS app users, giving them quick access to ingredients for more than 4,000 recipes. From the Tasty app, users are directed to the Walmart grocery app, where they can view what’s in their cart, purchase the ingredients and schedule their groceries for either curbside pickup at a local Walmart or at-home delivery.
“Finding that perfect recipe, creating a grocery list and finally getting to the store can keep any chef out of the kitchen,” said Janey Whiteside, chief customer officer, Walmart. “We’re excited to create a fun solution that feeds customers appetites to put time back in their busy schedules all while saving money with Walmart’s everyday low prices.”
The shoppable recipes feature is the latest addition to BuzzFeed and Walmart’s partnership, which includes a Tasty kitchenware line featuring non-stick cookware, bakeware, kitchen gadgets, and accessories. Later this year, Walmart is also launching Tasty branded licensed products within its Celebrations, dry grocery, deli and frozen meats departments, among others.
“From watching a mesmerizing Tasty video to cooking it in your own kitchen, the missing link is buying the ingredients. More than two-thirds of our audience have made a Tasty recipe and 90% of Americans live within ten miles of a Walmart store, so we’re excited to build upon our partnership with Walmart and provide a new feature that will solve the pain point of grocery shopping and make it even easier for our audience to cook their favorite Tasty recipes,” said Ben Kaufman, BuzzFeed’s chief marketing officer.