Walmart Testing Crowd Sourced Grocery Delivery Service

As Walmart continues to expand its grocery delivery services, the company is now testing a new last-mile delivery pilot, Spark Delivery, exploring an additional way to get groceries from their stores to customers’ front doors.

Spark Delivery is a crowd-sourced delivery platform. The program uses an in-house platform that provides drivers with the ability to sign up for windows of time that work best for their schedule as well as grocery delivery order details, navigation assistance and more. Components of Spark are powered by Bringg, a delivery logistics technology platform. Walmart’s team of personal shoppers are an important component of the overall process as they shop for customers’ orders. Spark Delivery engages the services of independent drivers who partner with Delivery Drivers, Inc., a nationwide firm that specializes in last-mile contractor management, to complete deliveries.

Delivery Drivers, the administrator of driver management for Spark, manages recruiting, screening and background checks, payment, and accounting, among other services. Drivers are paid by the delivery. They also have access to helpful services and information through DDI, including assistance in understanding order flow, group discounts and a contractor entrepreneurial program that helps drivers establish their own small businesses.

Spark Delivery is currently being piloted in Nashville and New Orleans with plans to roll out to a few more metro areas this year. Nothing changes for delivery customers in these markets. Customers still follow the same ordering process.

“Our customers love grocery pickup and delivery, it offers convenience paired with the everyday low prices customers expect from us,” said Tom Ward, vp/digital operations, Walmart U.S. “We’re always looking for the best ways to serve them, so we’re exploring a number of different options for getting groceries from our stores to the customer’s front door— some in-house, some third-party.”