Walmart is planning to showcase its pickup service during the biggest television event of the year. For the first time ever, Walmart will be airing an ad during the Super Bowl.
The “Famous Visitors” ad brings 12 “visitors” from popular TV shows and movies— and their creative transportation methods— together for the first time ever as they touch down on Earth to conveniently pick up everything they need curbside at Walmart.
From Flash Gordon and Buzz Lightyear making their way to Earth to Bill S. Preston, Esq. of Bill & Ted’s Excellent Adventure arriving to a Walmart parking lot via his iconic telephone booth, these famous visitors all travel long ways, even across the galaxy, to experience the out-of-this-world convenience of pickup, the company noted. Intergalactic entertainment properties featured in the ad include Arrival, Blade Runner, Guardians of the Galaxy, The LEGO Movie, Mars Attacks, Marvin the Martian, Men in Black, Star Trek and Star Wars.
The Famous Visitors campaign plays off of a campaign the retailer launched last year, “Famous Cars.” Before the game, the company will tease their visitors’ impending arrival across a variety of media, including radio, TV and social media to encourage consumers to use the pickup service to stock up for the game.
Check out Walmart’s Super Bowl commercial here: