Walmart To Spread Black Friday Savings Across Three Events

Walmart is adapting to meet the evolving needs of its customers this holiday season. This includes a revamped Black Friday savings event, which will be spread out from one single day to three events to bring customers “Black Friday Deals for Days.”

The reinvented Black Friday experience will offer customers the retailer’s best prices of the season on the most sought-after items on 2020 holiday wish lists during three separate savings events across the month of November. Each savings event will begin online at Walmart.com and continue in Walmart stores. And new this year, customers will have the option to pick up their online Black Friday order through Walmart’s contact-free curbside pickup service.

“Customers trust Walmart to deliver an amazing Black Friday year after year. Although this year’s event looks different, our commitment to what our customers depend on us for— the absolute best prices of the season on hot gifts from top brands— hasn’t changed,” said Scott McCall, evp/chief merchandising officer for Walmart U.S. “I’m really excited that this year, when it matters most to our customers, we’re offering them more convenient and safer ways to shop Black Friday at Walmart, whether that’s from the shelf in one of our stores, ordering online and picking it up curbside or having it delivered right to their front door.”

Here’s what consumers can expect for Walmart’s “Black Friday Deals for Days” event:

Event 1 (Deals begin online November 4 with new deals in stores November 7): To kick-off “Black Friday Deals for Days,” Walmart will offer deals on toys, electronics and home products. New deals in Walmart stores on Saturday, November 7 will include items like the Magic Bullet Blender available for $15.

Event 2 (Deals begin online November 11 with new deals in stores November 14): Walmart’s second event will offer techies deals on electronics, like TVs, computers and tablets. Savings will also be featured on movies, music and items in apparel, hardlines, home and more.

Event 3 (Deals begin online November 25 with new deals in stores November 27): Walmart will wrap up a month of savings with a third event that will offer great prices on even more electronics, toys and gifts across apparel and home, as well as seasonal décor favorites.

“We’ve been very thoughtful as we planned this year’s event. By spreading deals out across multiple days and making our hottest deals available online, we expect the Black Friday experience in our stores will be safer and more manageable for both our customers and our associates,” McCall added.

To help provide a safer shopping experience, all Walmart stores will open at 5 a.m. local time on Black Friday in-store event days. Customers will form a single, straight line to enter the store. During these in-store Black Friday events, Walmart will meter customers into the store to help reduce congestion and promote social distancing inside stores.