As Walmart continues to build exclusive furniture presentations, the retailer and actress/designer Drew Barrymore have jointly launched Drew Barrymore Flower Home, characterizing it as a free-spirited collection of furniture and décor.
Inspired by Barrymore’s personal travels and familiar places she holds dear, the exclusive collection has rolled out to Walmart’s family of websites, including Walmart.com, Jet.com and Hayneedle.com.
The collection will update seasonally, with company officials noting that the collection will take an eclectic approach to furniture, curtains, textiles, wall art, ceramics, pet beds and other furnishings categories. At launch, Drew Barrymore Flower Home featured more than 200 matched items ranging in price from $18 for ceramic decorative vases to $899 for a mid-century sofa. Barrymore Brands debuted in 2013 with the launch of Flower Beauty exclusively at Walmart.
“I have always had a love for creating joyful spaces – places where unexpected prints and patterns, shapes and styles, and colors and textures come together in the most delightful way,” said Barrymore, in introducing product line. “My new collection of furniture and home décor is inspired by this passion and I hope it inspires everyone to make themselves at home.”