CORRECTION: The post has been revised to correct the sequence of Walmart’s response to truthinadvertising’s letter to the company.
Walmart is addressing concerns raised about products it carries that are made in the United States after a watch dog group accused the retailer of “deceptive advertising” in regards to more than 100 domestically manufactured items, a spokesperson for the retailer told homeworldbusiness.com.
Shana Mueller, a spokesperson for truthinadvertising.org, said that Walmart, when contacted by the organization about problems with its Made in the U.S.A. identifications on certain products, responded with an acknowledgement of the communication the same day. The June 22 letter from truthinadvertising.org sent to Walmart outlined a number of issues that included Made in the U.S.A. identifications the organization said conflicted with other information— whether on packaging or in online product descriptions— that made them inherently erroneous and confusing for consumers. She noted that Walmart began making changes to its online product information on the identified products within the week.
Walmart spokesperson Kory Lundberg said the issue raised by truthinadvertising.org included website postings that failed to fully account for the reshoring of product manufacturing that had only recently occurred. In one case, a product labeled Made in the U.S.A. had a package that identified it as made overseas.
Lundberg said Walmart is amending the way it identifies such products so that all production and notifications of Made in the U.S.A. items are synchronized to keep information up to date.
“We are continually working to improve our website listings and information,” Lundberg said. “We are undertaking a more extensive quality assurance review to help eliminate these coding errors. Based on our initial internal review, we believe these errors are limited to a small percentage of items, and we are confident in the overall integrity of the information on our website.”