Waterford Crystal celebrated its 11-year partnership with Evine Live, the multi-platform interactive digital commerce company, with a special event program.
To help celebrate, Waterford and Evine held a television event April 19 to 22, launching some of the brand’s new products and highlighting its Irish heritage with a live broadcast in Ireland.
“Partnering with Evine has been an amazing experience and as we celebrate our 11th anniversary with the network, we also look forward to what the future holds,” said Rick Fencel, vp/sales, specialty retail, Waterford. “We are thrilled to be bringing the rich history of Ireland directly into viewer’s homes and showcasing exclusive Waterford Crystal items they won’t find anywhere else.”
The anniversary event featured more than 30 hours of programming, featuring the company’s collector’s pieces, limited edition items and other products. In addition, the event premiered Evine exclusives such as the Patterns of the Sea drinkware, a House of Waterford crystal 10-inch Castle Vase and other designs.