Wayfair, A+E Team On Shoppable TV Series

Wayfair.com and A+E Networks have entered into a deal to produce the first-ever fully shoppable television series.

“The Way Home” will blend commerce and storytelling in an engaging new format for home enthusiasts, the companies announced. Plans call for the series to premiere Saturday, October 22, at 11 a.m. eastern time on the Lifetime channel. Each episode will feature home décor and DIY how-tos, room makeovers and everyday solutions for better living, with all products broadcast for sale on Wayfair.com.

Interior designer Evette Rios and lifestyle expert Megan Colarossi will host the series and share best practices for saving time and money while remodeling a home. In each episode, experts in the home space will join Rios and Colarossi and tackle everything from renovations and design to construction and do-it-yourself efforts. The hosts also will hit the road to showcase dramatic home makeovers.

Wayfair and A+E Networks will track how specific on-air programming converts into engagement with the website to enable the companies to shape content and merchandising strategies using viewing behavior and e-commerce insights.

“We are excited to team up with A+E Networks to produce a new home talk show that helps serve our customers and A&E viewers with an inspiring and entertaining experience,” said Nancy Go, vp/brand marketing for Wayfair. “The talk show format coupled with online shopping is a great way to bring attainable and helpful home tips to viewers, so they feel empowered to bring the ideas home.”