Wayfair Builds On DIY Business

In an extension of its initiative for do-it-yourself home improvement shoppers, Wayfair is expanding the assortment of plumbing products it carries and providing expert advice.

New plumbing products include items from brands, such as Kohler, Moen, Delta, American Standard, TOTO and Elkay, Wayfair maintained.

The advice comes from a team of specialized experts that Wayfair has added, a group that the company asserted has hands-on experience in the field. As such they can offer customers guidance and advice across all home improvement categories.

Under the Home Improvement heading on the Wayfair website, DIYers can find everything including the kitchen sink and related plumbing products as well as flooring, water filtration devices, lighting, air conditioners, fans and electric heaters.

For consumers ready to refresh and renovate their homes in the New Year, Wayfair has launched a White Sale promotion, which will run through the end of January, featuring hundreds of products including bathroom vanities, pendant lighting, hardwood flooring, faucets, sinks and bathtubs.

“From complete remodels to more modest face-lifts, we want to make home renovation as easy and enjoyable as possible,” said Steve Oblak, svp and general manager, Wayfair.com. “In addition to constantly updating our vast product selection, we have deployed a growing team of resident experts who speak with hundreds of customers a day, providing free advice for the most unique applications and plumbing needs, and assistance throughout the entire process.”