Wayfair has partnered with an all-new HGTV Canada series, “Sarah Off the Grid,” one that will include placing Wayfair furniture on set and up for sale.
Each of the six episodes will invite viewers to follow HGTV Canada featured designer Sarah Richardson and her family as they build their sustainable dream home in Creemore, Ontario.
Under the partnership, Wayfair furniture and décor from its Canadian site will outfit Sarah’s home. Viewers can shop favorite items featured on the series through daily online sales events.
“We’re excited to join forces with HGTV Canada on a new series with one of the country’s top designers,” said Courtney Lawrie, Wayfair director of marketing. “As Sarah tackles one of her biggest design challenges yet, viewers will be inspired to create a home they love by easily incorporating their favorite looks from the show into their own space at an affordable price.”
“Sarah Off the Grid” premieres on September 10 at 10 p.m. Eastern and Pacific time on HGTV Canada. Wayfair’s shoppable sales events will run from September 10 through October 23.