Wayfair: Consumers Investing To Enjoy Outdoor Spaces

Wayfair is expanding its outdoor living lineup, including a dining set assortment for balconies and decks as well as the addition of new fire pits, hammocks and storage sheds.

The retailer also plans to add thousands of exterior home renovation products in segments such as outdoor lighting and outdoor flooring and tile. In addition, Wayfair is broadening its custom outdoor cushion program to provide more than 50 fabrics including 35-plus Sunbrella options spanning a variety of styles from stripes, geo and floral-inspired prints to textured solids. Under the program, shoppers can select size, color, fabric and cut of cushions or pillows for shipment in just one to two weeks.

According to Wayfair, consumers are making new kinds of outdoor space investments, driving trend and product innovation across all segments. Top 2017 outdoor furniture trends include:

  • Half the Space, All the Style. For city and apartment dwellers, compact outdoor furniture ranging from bistro sets to fold-and-store chairs are increasingly popular as are novel items, such as half umbrellas that can suit a small balcony, patio or deck.
  • Bold Colors Surpass Neutral Tones. Consumers are getting more creative with outdoor furniture fabrics, moving away from neutrals toward vibrant colors with red followed by navy and green.
  • Designed to Last. Consumers are investing in high-end grills, hard-top gazebos, living room-style furniture and furniture coverings for outdoor spaces as they spend more time outside with family and friends.
  • Technology-Powered Décor. LED lighting and solar features are proliferating in the outdoor domestic space, most notably in the décor segment, brightening items such as stakes, birdbaths, fountains and planters.

To catch the attention of shoppers looking to refresh outdoor spaces, Wayfair is hosting a summer preview event through July 12. The promotion will offer up to 50% savings on fresh-air dining furniture, patio seating and pool chaises, and up to 60% off hammocks and porch swings. Wayfair will also host a Memorial Day sale on patio furniture from May 22 to 30, a mid-summer outdoor sale July 12 to August 2, and a Black Friday in July sale July 24 to 28 with discounts of up to 70% savings on barbecue essentials, lawn and décor, hot tubs, sheds, gazebos and related items.

“This year, the peak outdoor season started off earlier and stronger than ever for us,” said Steve Oblak, svp and general manager, Wayfair.com. “Our customers are continually finding creative ways to make their outdoor spaces feel unique, either through big overhauls or more simple updates, such as swapping in new cushion fabrics. Wayfair is constantly updating its product selection to ensure shoppers can transform their outdoor spaces to match their individual styles and budgets, and we are proud to offer so many product options for customers in all regions throughout the entire year.”