Wayfair Reveals Top Halloween Decor Sales Trends

With Halloween having emerged as a major holiday for seasonal sales, Wayfair’s research has revealed what cities are most enthusiastic about prep for the holiday and outlined some of the spooky purchases consumers are making.

For example, shoppers in New York are tops when it comes to ordering drinkware, with the best selling item a 1.5-ounce skull shot glass. Down south, where half of the top 20 Halloween cities are located, Wayfair customers in Baton Rouge, LA, have been purchasing the most goods for entertaining and baking. In Portland, ME, shoppers are buying the largest number of scary outdoor Halloween decorations. In New England, Wayfair shoppers in Hartford, CT, are leading in decorative accent purchases, including throw pillows.

Wayfair pointed out that major tabletop sellers include the spider web round tablecloth, Halloween patchwork table runner, and Shadow of Doom skull and bones sculptural candlestick. Fastest moving Halloween entertaining pieces include the pumpkin toss 2-piece serving bowl and spreader set. Best selling Halloween bakeware items include the Pro Cast pumpkin patch pan.

The most popular Halloween decoration at Wayfair is the zombie flamingo set but the Halloween pumpkin carriage stand with spider wheel, 2-piece lighted mummy pumpkins and handmade wicked witch shoes doormat are chasing up sales as well.

Based on Wayfair.com sales data for Halloween goods across popular categories including housewares, decorative accents, outdoor decorations, lighting, and seasonal décor, the most “spooktacular” cities in the United States are:

  1. Naples, FL
  2. New York, NY
  3. Raleigh, NC
  4. New Orleans, LA
  5. Cincinnati, OH
  6. Austin, TX
  7. Oklahoma City, OK
  8. Dallas, TX
  9. Charlotte, NC
  10. Miami, FL
  11. Los Angeles, CA
  12. Denver, CO
  13. Hartford, CT
  14. Baton Rouge, LA
  15. Atlanta, GA
  16. Omaha, NE
  17. Philadelphia, PA
  18. Houston, TX
  19. Indianapolis, IN
  20. Phoenix, AZ

“From festive and frightful entryways and family rooms to wickedly wonderful kitchens and dining spaces, Halloween décor doesn’t stop at the front door anymore,” said Alex Bowman, lead trend forecaster, Wayfair. “While our shoppers are most certainly tricking out their front porches and walkways, they are also embracing Halloween throughout just about every room of the home. Whether entertaining with spooktacular bakeware and serveware, or cozying up living spaces with decorative Halloween-themed throws, pillows and bedding, seasonal decorating has become a popular way to join in on the holiday fun.”