Wayfair Enhances Mobile App

Wayfair has introduced new features to its mobile shopping app that make it easier for consumers to discover products and design their rooms on the go.

The app now features the retailer’s augmented reality (AR) tool, a central hub for all camera-based features and Room Planner 3D. Wayfair’s new mobile features coincide with a complete refresh of the app. Additional new features and major updates include:

Interactive Photo for View in Room 3D: With View in Room 3D, shoppers can visualize how products will look and fit in their space, all from within their actual room through the power of AR. Now, for the first time, they can also take this experience on the go with the launch of Interactive Photo, which lets shoppers take a photo of their room and visualize multiple products even when not in their space. Interactive Photo uses technology to understand the spatial information of the room in the image, so that shoppers can continue designing whenever inspiration strikes.

Integrated Camera: Wayfair has made its camera-based tools including View in Room 3D and the company’s visual search feature, Search with Photo, even more accessible. With one click of the camera icon in the search bar of the Wayfair app, customers can toggle between camera-based features with a quick swipe, allowing them to visually search for and purchase the products with just a photo, and visualize how items will look and fit in their space.

Room Planner 3D: Wayfair’s advanced room design tool is now available on its mobile shopping app. With Room Planner 3D, customers can create an interactive 3D room, view it from virtually every angle, and then play with a variety of styles, layouts and room dimensions, mixing and matching true-to-scale Wayfair products in their digital room.

“With more than half of our customers placing orders on a mobile device, we’re thrilled to deliver powerful new tools that make shopping for home even easier, and reflect the evolution of how consumers are shopping for their homes,” said Matt Zisow, vp/product management, experience design and analytics at Wayfair. “With the Wayfair mobile shopping app, consumers have the flexibility to discover and visualize their favorite products among millions of options, then design their rooms from start to finish, no matter where they are.”