As part of its ongoing European expansion, Wayfair has launched Hykkon, a curated home furnishings collection.
The Hykkon brand launched with 700 products for the living room, dining room and bedroom, as well as decor, textile and lighting. It is the first flagship brand for the company’s business as it operates in Europe. The initial rollout is through the company’s website for the United Kingdom and website for Germany.
Wayfair said it designed the Hykkon collection to provide consumers with sophisticated and playful furnishings that embrace modern, minimalist style enhanced by unexpected elements. The brand features a retro-inspired color palette and aesthetic across a wide range of furniture and decor that can work with furnishings already in consumer homes or as mixed and matched items.
“We’re thrilled to launch our first flagship brand across Wayfair Europe, which gives our customers premium access to an in-demand, modern assortment at an affordable pricepoint,” said Martin Reiter, Wayfair head of Europe. “Curated, personal design does not have to be expensive or hard to find. The launch of a style focused brand like Hykkon is another step forward in our mission to deliver an unparalleled customer experience in shopping for home.”