Wayfair Expands Mobile App’s International Reach

Wayfair is launching its mobile app in Canada, the United Kingdom and Germany. The initiative provides Wayfair customers across the globe a more convenient way to shop and share its selection of millions of items for the home, the company said.

The Wayfair application, available on iOS and Android platforms, recently surpassed two million downloads in the United States, according to the retailer. The app offers users a first look at limited-time deals, including up to 70% savings on best selling items, as well as free shipping for those passing sales thresholds, including C$75 in Canada.

“In addition to an unrivaled selection and superior service, we know that convenience and the ability to shop anytime, anywhere are key elements of a truly exceptional shopping experience,” said Niraj Shah, CEO, co-founder and co-chairman of Wayfair. “Now, shoppers at Wayfair.ca, Wayfair.co.uk and Wayfair.de have access to our vast selection of home furnishings and décor right at their fingertips. We have seen millions of consumers turn to the Wayfair app in the U.S. for all of their home needs, and we are delighted to bring that same seamless experience to new markets.”