Wayfair Extends New Furniture Collection Into Housewares

In an expansion of its mid-century modern product offering, Wayfair has launched the Foundstone collection of price-attainable furniture, décor and more, going above and beyond its usual group offerings to include housewares.

The exclusive Foundstone collection offers a range of products that, in addition to furniture, incorporates lighting, decor, rugs and housewares such as tabletop and storage. The collection provides more than 2,500 product options, Wayfair noted, suitable for the living room, kitchen, dining room, bedroom, bathroom and outdoor spaces. The collection is designed as a whole home solution of a kind that Wayfair has been working on to establish across its operation as the business has evolved.

In terms of style, the Foundstone take on mid-century delivers a distinct selection of modern, minimalistic furnishings infused with rustic and glam touches that are cozy, functional and affordable, Wayfair asserted. With affordable options available in various sizes and for multiple uses, the retailer emphasized that it developed Foundstone to help maximize space without compromising on style. Furnishings are easy to mix and match, Wayfair maintained, and feature natural materials such as cotton, jute and wood.

“Customers rely on Wayfair for an unrivaled selection of furniture, décor and more. That means providing options that check the box on quality, comfort, style and price,” said Steve Oblak, chief merchandising officer, Wayfair.