Wayfair has reported a 36% increase year over year in direct retail gross sales, defined as dollars of order intake, for the five-day peak shopping period of Thanksgiving Day through Cyber Monday. Black Friday and Cyber Monday were Wayfair’s highest revenue days ever, the company said.
Top sellers in home and housewares related categories, noted Wayfair, included popcorn machines and entertainment stands with built-in fireplaces; wine refrigerators; and beverage centers. For the kitchen, Dutch ovens sold in record numbers, the company said, and other popular items included KitchenAid Artisan stand mixers and Keurig coffeemakers as well as air fryers and blenders.
In addition to promotions throughout the five-day period, Wayfair customers also had the opportunity to watch Wayfair on Air, a livestream program featuring product highlights and Flash Deals across furniture, decor, housewares, lighting and more.
“Over the Thanksgiving holiday weekend, Wayfair customers took advantage of exceptional value and selection throughout the entire peak holiday period to drive record-breaking revenue days on both Black Friday and Cyber Monday with Thanksgiving Day also gaining tremendous popularity to become the highest growth day of the holiday weekend,” said Niraj Shah, CEO, co-founder and co-chairman, Wayfair. “As in past years, the Thanksgiving weekend marked a very strong sales period with more customers than ever before discovering thousands of Flash Deals and holiday promotions across Wayfair’s vast selection for everything home.”