Wayfair Kicks Off Way Day Sales Event

Wayfair is kicking off its first Way Day, and the company is filling the 24 hours of April 25 with Black Friday-style bargains on thousands of home furnishings, décor and home improvement products.

In an added perk, Wayfair noted, every order comes with free shipping.

Way Day launched at Midnight eastern time when the company started offering deals across departments including Outdoor, Kitchen & Dining, Living Room, Mattresses and Renovation & Appliances. To entice consumers, Wayfair has been offering Flash Deals every six hours throughout the day.

Wayfair spotlighted a number of Way Day Flash Deals scheduled to run through the promotional period, including:

  • A 4-Piece Sofa Set with Cushions, $282 from 9 a.m. to 3 p.m.
  • A Kitchen Cart with Stainless Steel Top, $142 from 9 a.m. to 3 p.m.
  • A Charbroil Performance 6-Burner Propane Gas Grill with Cabinet, $302 from 3 p.m. to 9 p.m.
  • A Raybon Polyester Camping Hammock, $17.50 from 3 p.m. to 9 p.m.
  • A Morpheus Reversible Sectional with Ottoman, $437 from 3 p.m. to 9 p.m.
  • A Lyster Platform Bed, $76 from 3 p.m. to 9 p.m.
  • A Billy Ultra Plush Deluxe Memory Foam Dog Mat, $20 from 3 p.m. to 9 p.m.
  • An Artemis Area Rug, 5 feet by 8 feet, $91 from 3 p.m. to 9 p.m.

In a Way Day promotion, Wayfair said that it would surprise residents living on Wayfair-named streets in communities across the U.S., from Wayfair Lane in Franklin Lakes, NJ, to Wayfair Drive in Pasadena, TX. Residents living on those seven streets are getting a special delivery today and are enjoying other festivities in their neighborhoods.

In addition to the street parties, Wayfair is hosting celebrations outside of the company’s global headquarters in Boston and in a downtown Toronto pop-up location.

“When it comes to shopping for the home, Wayfair is focused on delivering an exceptional experience from beginning to end,” said Steve Oblak, Wayfair chief merchandising officer. “Way Day is all about offering incredible deals on items our customers want, at prices that have traditionally been reserved for Black Friday deals. This event was thoughtfully planned with our customer at the core. Amazing deals will be revealed all day long and every single order will ship free. With Way Day, we’re taking it to the next level. Today, customers can get everything they need to refresh their homes for the season at some of the lowest prices of the year.”