In an effort to accelerate the furniture industry’s use of 3D imagery, Wayfair has launched Wayfair 3D University, touted by the retailer as the industry’s first comprehensive curriculum of 3D-modeling standards for home furnishings suppliers and manufacturers.
According to the company, Wayfair 3D University offers core fundamentals, best-in-class software recommendations and in-depth tutorials for creating photorealistic 3D models of furniture and décor. The curriculum is available to the home furnishings supplier and manufacturer community.
“As the leader in home, we are committed to pioneering new technologies and standards that will drive our entire industry forward,” said Steve Conine, co-founder and co-chairman, Wayfair. “Shopping for home starts with inspiration and discovery, and as shoppers continue to shift online, 3D content will serve as the foundation for visual merchandising as well as innovative applications such as AR and VR.”
Company officials noted that supplier partners can sign up to receive feedback and individualized instruction from Wayfair’s team of professionals.