Wayfair Launches Hashtag Home Collection

Wayfair has debuted Hashtag Home, a new collection of trend-forward furniture and home décor intended to infuse vibrant style into any space, the retailer said.

The retailer said it launched the collection to create an immersive shopping experience that is fresh, fun and convenient with options such as two-day shipping available on hundreds of items. Consumers can shop the collection by room, color or via other routes, such as favorite finds under $100.

Available only to Wayfair shoppers in the U.S. and Canada, Hashtag Home offers 2,000 bright and colorful furniture and home decor items for living room, kitchen, dining room, bedroom and bath. Wayfair will refresh the assortment seasonally to provide shoppers the latest on-trend home furnishings designs.

“We created Hashtag Home to help shoppers express their unique style and personality with furniture and décor that’s both on-trend and affordable. At a time when consumers have many choices, we’re highly focused on continuing to develop exclusive offerings and new brands to further deliver on Wayfair’s selection and experience,” said Steve Oblak, Wayfair’s chief merchandising officer.