Wayfair Launches MyWay Membership Program

Wayfair has launched a new membership program, MyWay, that will include a host of perks for consumers including free shipping for an annual membership fee.

Available to Wayfair customers in the U.S., its benefits can be applied when shopping Joss & Main, AllModern and Birch Lane. For a $29.99 annual fee, consumers will be given access to a range of benefits such as free shipping and next-day delivery, access to insider sales and discounts on installation and assembly services.

“We are always looking for new ways to enhance the shopping experience and bring even more value to our customers,” said Ed Macri, chief product and marketing officer, Wayfair. “With the introduction of MyWay, we are inviting customers to enjoy an elevated level of service and value while offering yet another reason to make Wayfair their go-to destination for everything home.”