Wayfair Launching B2B Site

Wayfair is launching what it officially dubbed its Wayfair Supply Premier Program. As part of the initiative, businesses and organizations can access exclusive pricing on more than 7 million products from thousands of brands, available on wayfairsupply.com.

The online retailer developed the Wayfair Supply Premium Program to serve businesses ranging in size from two employees to 200,000, it stated, across a range of industries from education and healthcare to property management and hospitality.  In addition to exclusive pricing, program members get a personal account manager, and fast and free shipping. Pricing includes volume discounts and 3% back on every purchase, Wayfair noted.

“Beyond our core customer base of consumers looking to furnish and decorate their homes, Wayfair also addresses the specific furnishings needs of businesses and institutions via our WayfairSupply.com destination,” Melissa Yanagi, director of marketing for Wayfair Supply, said in announcing the initiative. “To meet growing demand across a variety of industries, we are announcing our Premier Program which delivers personalized service for our business customers. The Wayfair Supply Premier Program makes it easier than ever for business owners, corporate purchasing officers, office managers, facility managers and other business professionals to find the furniture and essentials they need, when they need it, at prices they will love.”