Wayfair will open its first full-service retail store later this year at the Natick Mall in Natick, MA.
Scheduled to open in early fall, the store will be connected to Wayfair’s online selection of products. In addition, customer service and home design experts will be available in store to consult with shoppers. Consumers will also be able to purchase an assortment of products in-store while also placing orders for home delivery.
“With the opening of our new retail store, we are offering our customers a new way to enjoy Wayfair’s exceptional shopping experience as we continue to transform the way people shop for their homes,” said Niraj Shah, CEO, co-founder and co-chairman, Wayfair.
In addition to the store, the retailer will open four pop-up shops later this summer that will feature a curated selection of products for immediate, in-store purchase, including decorative accents, wall décor, and seasonal pieces. Locations of the pop-ups were not immediately known.
Wayfair previously operated a pop-up shop at the Natick Mall during the 2018 holiday season as well as a second pop-up shop at the Westfield Garden State Plaza in Paramus, NJ. Wayfair also recently opened an outlet connected to its Florence, KY, warehouse.