Wayfair Opens Outlet Store

Wayfair.com has opened its first full-time physical retail location, an outlet store in Florence, KY.

The company describes the outlet as a place where consumers can purchase returned items and closeouts in good condition. The outlet is located at 5101 Renegade Way in Florence.

In its only other physical retail initiative, Wayfair operated two pop-up stores in Natick, MA, and Paramus, NJ, this holiday season. During a store visit in Paramus, a company spokesperson told HomeWorld Business that the company planned to include results from the pop-up initiative in considerations about any new Wayfair physical store initiatives.