Wayfair: Registries Evolving With Today’s Couples

As Wayfair develops and evolves its wedding registry platform, the e-commerce retailer has identified several key consumer trends that could benefit giftable housewares.

According to Wayfair, how couples live before they are married has an impact on the registry business. According to Wayfair registry data, 80% to 90% of couples live together prior to their wedding. Cohabitation is a pivotal change in the way nearly-weds approach registries as they typically have the basics before the big day. As such, many are interested in upgrading existing furnishings for married life.

Couples today may register for more sophisticated pieces such as coffee machines, professional grade cookware and larger items such as couches and even baby cribs as they look ahead. Wayfair offers Group Gifting so couples who want to upgrade or add new luxuries to their lives don’t have to feel embarrassed about a higher price tag on their registry.

For couples who have the basics and want to direct wedding guests to Group Gifting, Wayfair registry editor Olivia Rassow suggested, “Consider upgrades that can have a real impact on your day-to-day, like a top-of-the line vacuum cleaner, a plush, new mattress, or furniture that’s just your style.”

On the other hand, she noted, “If you’re living together but just getting started, register for basic, multi-purpose items to build your space. A dining set is a popular pick for couples wanting to create a space for daily meals. Mirrors, bookshelves, benches, rugs, and lamps are smart options that can be used throughout the home.”

Another trend that has surfaced is that many couples are living in smaller homes. In considering registry choices for small space environments, Rassow pointed out, “register for a mix of versatile white dishes and add metallic or matte black accents, like flatware and candle holders, that can be dressed up or down depending on the occasion. When your table needs more personality or color, you can always rely on seasonal blooms. Register for pieces that serve more than one purpose: a pedestal cake stand works well as a cheese platter, and a large serving tray can corral items on your coffee table or dresser when not in use.”