From Thanksgiving Day through Cyber Monday, Wayfair’s direct retail gross sales, defined as dollars of order intake, increased 52% versus the 2015 holiday, the company reported, while total overall gross sales advanced 46% in the period year over year.
Wayfair experienced its strongest sales day ever on Cyber Monday with peak order volume between 9 p.m. and 12 a.m., the e-tailer stated. Repeat customers accounted for 58% of holiday sales, the company added.
In the lead time to the holiday season, Wayfair expanded its selection of seasonal décor to include thousands of unique items including more than 9,000 ornaments, 3,500 Christmas trees and thousands of wreaths, garlands and other holiday items. In addition, Wayfair introduced an operation dubbed the 5 for $25 Ornament Shop that provides free two-day shipping and helps customers to create customized ornament bundles. Besides ornaments, holiday best sellers included storage and organization items for post-holiday cleanup. Beyond seasonal items, top selling items over the Thanksgiving shopping period included TV stands, rugs, mattresses and outdoor furnishings.
“The holiday shopping weekend is always a busy time for Wayfair, as our customers take advantage of outstanding deals on furnishings and décor across the site,” said Niraj Shah, CEO, co-founder and co-chairman of Wayfair. “In addition to shopping for seasonal items, our customers are also preparing their homes for holiday entertaining and hosting guests, buying across a wide range of categories covering all things home. Wayfair is delighted to be the trusted retail destination that helps shoppers find just what they need for their homes every day of the year. We look forward to exceeding our customers’ expectations during the holiday season and beyond.”