Wayfair Schedules Second, Bigger Way Day For April 10

Way Day 2019 is coming back for a second run, with the kick off slated April 10 at noon eastern time, and Wayfair is promising the event will be even better than last year’s debut.

New for the day, the company said it will introduce Wayfair On Air, an on-site livestream of video product reviews covering dozens of popular products available at great Way Day prices. Wayfair will also debut its new feature dubbed Share and Save that gives shoppers the chance to unlock an additional 40% at check-out discount on select products by sharing deals on social media.

Wayfair is running the promotional event for 36 hours this year and providing access to consumers across North America, the United Kingdom and Germany. The company will offer consumers access to markdowns on more than 100,000 items as well as thousands of Flash Deals launched throughout the event.

The promotion will range through the company’s Wayfair.com, AllModern.com, Joss & Main.com and Birch Lane.com sites.

Way Day shoppers will find the lowest prices the company has offered since Black Friday, the retailer asserted, with free shipping available for the entire 36 hours. Wayfair credit card members who shop Way Day deals earn triple rewards on all purchases made with their card.

“This Way Day, we are making the celebration even bigger and better than last year with more flash deals and steeper discounts across an even broader selection of products and services, all for an extended period of time,” said Steve Oblak, Wayfair chief merchandising officer. “We know that home is top of mind for our customers in the spring as they look to refresh or renovate their homes and update their outdoor spaces in preparation for summer entertaining. Partnering with our thousands of suppliers to source the best possible deals on popular products, we have created a premier holiday sales event specifically designed for our customers.”