Wayfair Sees Strong Sales Gains During Black Friday Weekend

It was a busy start to the holiday season at Wayfair as the online home furnishings retailer reported a 51% increase in gross sales for the five-day period from Thanksgiving Day through Cyber Monday.

“The long holiday weekend spanning Thanksgiving through Cyber Monday is typically our peak sales period for the quarter and we were very pleased to see the continued momentum and growth this year,” noted Niraj Shah, CEO, co-founder and co-chairman of Wayfair. “We launched several new initiatives to help promote the holiday season across our brands with a particular focus on the key days including Black Friday and Cyber Monday.”

According to Wayfair, about 50% of director orders place over the five-day period in the U.S. were from repeat customers. In addition, Cyber Monday was the retailer’s busiest day with more than 80,000 orders placed that day alone.

For the 2014 holiday season, Wayfair said it increased the number of items available for two-day delivery by more than 60%. Top sellers during the holiday season including luxury sheet and towel sets, down comforters, swivel bar stools and upholstered headboards.

For gifting items, best sellers included children’s rocking chairs, children’s table and chair sets, bean bag chairs and trampolines. New items on the top seller list for the 2014 holiday season included copper Moscow mule mugs and shag area rugs.

Wayfair plans to announce Q4 2014 results pre-market open on March 4.