Wayfair Expands Apple Pay Integration

Wayfair’s customers now can complete their purchase using Apple Pay on the web with iOS 10.

The digital retailer said it has expanded Apple Pay availability to provide a mobile checkout option that could make browsing its site and executing secure payments easier for shoppers on more occasions.

Wayfair shoppers using an iPhone 7, iPhone SE, iPhone 6s, iPhone 6s Plus, iPhone 6 and iPhone 6 Plus already have Apple Pay support on its namesake, Joss & Main and AllModern mobile apps. With the addition of web availability, Wayfair online shoppers have the option of using Apple Pay to eliminate the need to re-enter shipping and billing information, allowing faster checkouts.

“We have always been committed to delivering an exceptional customer experience no matter how consumers choose to shop,” said Ed Macri, chief product and marketing officer, Wayfair. “We are delighted to bring Apple Pay on the web to our consumers. The availability of Apple Pay at checkout in Safari will add a new level of convenience for customers who shop Wayfair.com, Joss & Main and AllModern on iPhone, iPad and Mac.”