Wayfair Taps Clarkson As U.S. Brand Ambassador

Wayfair has tapped singer, songwriter, voice coach and TV host Kelly Clarkson as the retailer’s first official brand ambassador in the U.S. The partnership with Clarkson will span TV, digital and retail, and will also include a new home collection.

“We’re delighted to work with Kelly Clarkson to support our mission of helping people easily and affordably shop for the home,” said Courtney Lawrie, director of brand marketing, Wayfair. “Prior to selecting a brand partner, we polled Wayfair customers as their feedback informs so much of what we do. Kelly’s vibrant charisma, confidence and authenticity resonated with Wayfair’s audience, making her a natural extension of our fun and approachable brand.”

The campaign titled, “Home: You Got This” will include a series of ads featuring Clarkson that will air on TV platforms beginning February 24. Clarkson will also appear across Wayfair’s digital and social channels, as well as other brand engagements throughout the year including integrations on the daytime talk show, NBCUniversal’s “The Kelly Clarkson Show.”

“I’m so excited to team up with Wayfair to connect with their shoppers and show them how simple it is to turn their home into a place that feels as special as they are,” said Clarkson. “Wayfair already does a fantastic job of offering an amazing selection, service and shopping tools that make it so easy to find literally everything you could ever want. I’m stepping in to inspire and help everyone realize that they really can make their vision a reality.”

In April, Wayfair and Clarkson will release an exclusive, two-part collection of furniture, décor and more, inspired by her lifestyle and southern roots. Spanning pieces for the whole home, the line will offer everything from bedroom sets and armoires, to dining tables, bar carts, chandeliers and more.