Wayfair Teams With HGTV’s ‘Brother vs. Brother’

Wayfair is collaborating with the HGTV series “Brother vs. Brother” for the fourth year in a row in the U.S., and for the first time in Canada to provide Wayfair.ca shoppers with similar programming.

Now in its fifth season, the home improvement and house flipping show will feature Jonathan and Drew Scott going head-to-head to see who can make the biggest profit, as they renovate two waterfront homes in Galveston, Texas, a new location.

Wayfair’s partnership with HGTV again brings together the popular home design programming with Wayfair’s selection of home goods.

“HGTV is a valued partner of Wayfair and we’re excited to launch another integration that brings accessible decorating solutions to everyone,” said Nancy Go, vp/brand marketing, Wayfair. “This fun and competitive series will not only inspire viewers, but it will show them how they can achieve the looks they see on TV from the comfort of their home, by shopping Wayfair.”

The six-episode competition series showcases the Scott brothers renovating and reselling homes along the Gulf Coast of Texas. As part of the integration, the properties will be outfitted with furniture and coastal decor from Wayfair’s selection.

Season five of “Brother vs. Brother” will premiere in the U.S. on Wednesday, May 31, at 9 p.m. ET on HGTV, and in Canada on Monday, June 5, at 9 p.m. ET. The “Brother vs. Brother” daily sales event on Wayfair.com will run through July 13 and on Wayfair.ca through July 18.