Wayfair To Launch Way Day April 25

First, there was Amazon’s Prime Day and now Wayfair is debuting a special sale day of its own.

Way Day will take place on Wednesday, April 25. According to the company, beginning at midnight, Wayfair will offer Black Friday-low prices for 24 hours on thousands of home furnishings, décor and home improvement items.

“Spring is the season when our customers are especially focused on sprucing up and furnishing outdoor spaces in anticipation of warm weather and summer entertaining,” said Steve Oblak, chief merchandising officer, Wayfair. “Many are also readying their homes for sale or moving into new ones.”

Way Day will include sales on more than 70,000 products and doorbuster deals every six hours, the company said.