Wayfair Touts Thanksgiving, Cyber Monday Sales Growth

Wayfair has reported a 109% increase in overall gross sales, defined as dollars of order intake, and a 130% increase in what it characterized as direct retail gross sales, for the five-day peak shopping period of Thanksgiving Day through Cyber Monday.

The company added that Cyber Monday was the biggest sales day of the period with peak order volume in the evening between 9 p.m. and 11 p.m. eastern time.

Sofas and sectionals emerged as big sellers throughout the five-day period, Wayfair noted, as well as flannel sheets, down comforters, upholstered headboards, bar stools and area rugs. The company added that shoppers purchased its single most popular recliner once every 80 seconds on Black Friday.

Seasonal décor also proved popular with Wayfair customers, the company noted, as they selected from 28,000 holiday items including wreaths, garlands, stockings, ornaments and artificial trees.

Gift best sellers included play kitchens for children as well as beanbag chairs and jewelry organizers for tweens and teens. New products that have gotten customer attention in the 2015 holiday season included faux fur pillows and throws.

“The Thanksgiving holiday weekend is typically a busy, high volume period for Wayfair,” said Niraj Shah, Wayfair CEO, co-founder and co-chairman. “We are continuing to see an industry-wide shift to e-commerce that is especially evident during the peak retail season. Wayfair is benefiting from that shift and from our ongoing success in building a trusted online destination for everything home. We are excited to welcome new customers while also seeing strong purchasing from repeat customers. We believe our unparalleled selection, top notch service and compelling prices make Wayfair the ideal online destination for holiday and for purchases all year round.”