Wayfair Unveils Expanded Housewares Assortment

Wayfair is expanding its selection of housewares to include a broader selection of best-selling kitchen and tabletop items from hundreds of top brands.

The new assortment will include thousands of products across cookware, cutlery, tabletop, small electrics, storage and organization, the online retailer said. Wayfair is also introducing two new specialty shops and an exclusive collection of style-smart household essentials to help shoppers find just the right items for their homes, the company said.

“As the go-to destination for everything home, Wayfair is rapidly building its expansive product selection and inspirational experience in the housewares space,” said Steve Oblak, svp/gm, Wayfair.com. “We know that the kitchen is the heart of the home and the center of activity in most households. Consumers are constantly replenishing, updating and upgrading houseware essentials while also splurging on fun additions from ice cream makers and fondue sets to high-powered blenders. We have all those areas covered for our customers plus great new ideas and tips for finding the right products across all styles and budgets.”

For cooking enthusiasts, The Gourmet Shop showcases cookware, cutlery and small appliances from well-known brands including All-Clad, Calphalon, Cuisinart, KitchenAid, Le Creuset, Vitamix, Wüsthof and Zwilling J.A. Henckels. Wayfair shoppers can also browse recipes, product recommendations and other tips and advice for outfitting a well-equipped kitchen.

And, for well-caffeinated customers, The Coffee Shop offers a selection of more than 600 different coffeemakers and espresso machines along with articles and advice on trending topics such as “How to Brew Craft Coffee.”

In addition to the new housewares specialty shops that provide another way to explore Wayfair’s vast product selection, customers also have access to Wayfair Basics, an exclusive collection of style-smart household essentials that offers quality at value prices. Only available at Wayfair.com, Wayfair Basics includes products designed for setting up a new home or refreshing and replacing current household items in the consumer’s home. The new collection offers products across multiple categories including bed and bath, kitchen linens, storage, cookware, cutlery, drinkware and flatware.