With winter finally effecting most of the United States, Wayfair is urging consumers to “Explore the Great Indoors.” The online retailer launched a new national television advertising campaign that emphasizes the breadth of selection and assortment available at Wayfair.com.
The campaign will air nationally on broadcast and cable channels and includes two creative spots: You Make the Rules and A World of Options.
The new spots are rolling out on national cable networks including HGTV, TLC, A&E, Bravo and TBS. The campaign also will air on major network programs, including Blue Bloods, 48 Hours, 60 Minutes and Amazing Race on CBS and on ABC’s Good Morning America Weekend.
Waygency, Wayfair’s in-house advertising agency, developed the campaign creative content and is acting as U.S. broadcast media buyer in the United States for Wayfair’s five retail brands.
Wayfair is inviting consumers to follow the hashtag #ExploreTheGreatIndoors on social media as the company demonstrates how they can exceed style boundaries. It invites consumers to share how they explore in their shopping, noting that Wayfair will repost the most inspirational looks they submit with credit when @Wayfair and #ExploreTheGreatIndoors are tagged.
“Our new campaign celebrates the home as a blank canvas and emboldens people to express their unique personal style and creative vision,” said Nancy Go, Wayfair vp/brand marketing. “The possibilities in home furnishings and décor are endless at Wayfair.com. If you can imagine it, Wayfair.com can help you create it.”