This year’s version of Wayfair’s Way Day 2020 will kick off on September 23 at 12 a.m. eastern time. Wayfair said that its popular “retail holiday for home” will extend to a full two-day sales event offering discounts across thousands of the company’s top-rated products.
The promotion will include home furnishings, decor, housewares, home improvement products, textiles and major appliances at Wayfair, AllModern, Joss & Main and Birch Lane.
On Way Day, shoppers can look forward to free shipping and up to 80% off best-selling products from all major categories the retailer offers, the company said. Already, Wayfair is giving consumers the chance to sign up for alerts on thousands of limited-time flash deals so they are in the know on savings.
“Now more than ever, comfort at home is top of mind for our customers and with the launch of Way Day next week, we are excited to offer even more exceptional value on the items that help our customers create the homes they love,” said Steve Oblak, Wayfair chief merchandising officer. “We have partnered with our thousands of suppliers to source the best possible pricing so we can offer 48 hours of flash deals and unbeatable savings for every room in the home across all styles and budgets. We hope these savings come at a time that is helpful to our customers as they settle into the fall season and work and school routines.”