West Elm has opened a new store in Plano, TX, in the mixed-use Legacy West development.
Nine Texas-based makers and designers will sell their products as part of the store’s summer assortment of modern furnishings and décor under West Elm’s Local program, including Belle & Union Co., a College Station, TX supplier that crafts vintage American kitchenwares and decorative tea towels.
In addition, a design lab offering West Elm Style + Services within the 11,841 square foot store will support customers in their journey to express their personal style at home.
West Elm designed the store to bring rustic beauty into the retail space. Evoking the early regional sawmills that operated in the community, the flooring is fashioned from dense and durable ipe wood, while a geometric design of maple, cherry, myrtle, walnut and oxidized oak composes the cash wrap installation.
To celebrate the opening of its seventh Texas store, West Elm partnered with Dallas-based artist Lily Smith-Kirkly of Lilco Letterpress, who designed a limited-edition tote bag that will go to the first 300 shoppers entering the store, with a $50 minimum purchase on opening day.
“Opening West Elm Plano gives us the opportunity to further support communities throughout Texas and deepens our commitment to artists and makers in the area,” said West Elm president Jim Brett. “There is a real sense of neighborhood in Plano, and we look forward to joining a community known to many as a great place to work and live.”