West Elm Highlights Fall Introductions

West Elm has introduced a range of new products as it begins to push for the fall purchasing season. The company announced by email blast that it had rolled out new furniture, lighting, decor and pillows, bedding, rugs, and window treatments, enhancing the communication with direct product category links and click throughs to video and blog presentations.

The blog hosting page stated that the fall assortment included more than 500 “new and beautiful items for your home.” New products, the announcement continued, range from a “velvet sofa to luminous new lighting, the look is romantic, moody and soulful.”

The blog page included a link to a YouTube-hosted 15-second video with a shop-from capability.