West Elm is building upon its Local program with Local Experiences, expanding the company’s commitment to investing in creative communities and local economies.
The Experiences initiative allows customers to engage with artists and makers through experiences and come away with a new skill or knowledge that reflects local culture and craft, the company said.
“The success of our West Elm Local program, coupled with our customers’ interest in engaging experiences, inspired us to further invest in creative entrepreneurs and local communities,” said Mo Mullen, vp/business development at West Elm. “We are adding a new depth to the program by offering authentic, curated experiences with our artisan partners that match their talents with our customers’ affinities. These interactive opportunities offer a personal, human connection to a destination city or hometown delivered through the creative lens of a local artist.”
Currently, customers can purchase a West Elm Local Experience with one of five Local makers in select markets including Austin, Brooklyn, Charleston, Detroit and Savannah on WestElm.com. Costs per session start at $130 and sessions are scheduled to run in each market from April through May 2018. The experiences range from a metalworking workshop with a master welder in Austin to an indigo dyeing workshop in a Brooklyn artist’s studio.
The launch of the West Elm Local Experiences program coincides with the mailing of its new summer catalog.