West Elm is partnering with Rent the Runway, an online clothing rental company, to provide bundles of hand-selected textiles.
Consumers will be able to shop the West Elm textiles through Rent the Runway subscriptions at renttherunway.com/westelm. Subscribers can select from 26 exclusive bundles of decorative pillows, throws, shams, quilts and coverlets ranging in style, print, texture and color to complete their living rooms and bedrooms. Each bundle will incorporate a curated selection of new and seasonal West Elm textiles for the bedroom and/or living room.
The partnership marks the first time West Elm has offered products for rent, the company noted. At the same time, the deal will usher in the first Rent the Runway expansion beyond apparel and accessories.
“We are making it easier than ever for customers to discover great design for their spaces,” said Alex Bellos, president of West Elm. “Each of our 26 curated home bundles encourage subscribers to translate their playful and bold style to decorating, and allow them to experience West Elm’s original, modern products from the comforts of home.”