West Elm and Pottery Barn Kids have teamed to launch an exclusive collection of nursery furnishings and home décor.
The West Elm X Pottery Barn Kids collection combines West Elm’s signature modern aesthetic with Pottery Barn Kids’ industry expertise and craftsmanship, the companies said. Inspired by West Elm’s distinct style, the collection features more than 50 pieces of furniture, bedding, décor, storage and giftables.
The line is available now at the websites of both retail brands, as well as in West Elm and Pottery Barn Kids stores nationwide. This marks West Elm’s first entrance into the baby and kids category, and the first time that the two Williams-Sonoma, Inc. brands have collaborated on an exclusive product line.
The West Elm X Pottery Barn Kids collection is available in three distinct and complementary styles: A mid-century collection draws on West Elm’s iconic furniture and accessories to introduce designs to the nursery. A modern collection offers clean-lined, white furniture offset with warm wood details. For a polished look, the Audrey collection introduces a luxe style with its lacquer finishes, brass accents, and glam pastel textiles.
“Customers have long looked to us for our unique designs and quality, and trusted Pottery Barn Kids for its expertise and kid-friendly products,” said Alex Bellos, president, West Elm. “Together, we recognized the opportunity to better serve our customers who are preparing for their next life stage by combining our skills and knowledge to create a modern nursery collection that is beautiful, affordable and sustainably made.”
The collection will also be featured in the Pottery Barn Kids catalog beginning June 1 and West Elm catalog starting June 5.