Williams-Sonoma banners West Elm and Pottery Barn Teen have teamed up to launch a co-designed furniture collection.
The West Elm x Pottery Barn Teen collection includes more than 20 pieces inspired by West Elm’s original, modern aesthetic, reimagined with new functionality, storage solutions and configurations, the company said. The collection takes inspiration from West Elm’s established Mid-Century collection and incorporates Pottery Barn Teen design considerations with tech-friendly and space-saving features. For example, the collection’s loft bed has a stacked configuration that allows for extra study and work space underneath the loft, where the design incorporates a built-in-desk at the base and USB panels for easy charging.
Consumers can shop the collection’s furniture, rugs, textiles and more online at the Pottery Barn Teen and West Elm websites. The collaboration follows one between West Elm and Pottery Barn Kids that rolled out nursery and baby essentials as well as children’s bedding, furniture and bath pieces.
“With this collection, we are introducing a more modern aesthetic offering for the Pottery Barn Teen brand, while staying true to our customer’s functional furniture needs,” said Jennifer Kellor, president, Pottery Barn Teen. “The West Elm x Pottery Barn Teen collaboration is sustainably designed, so customers know when shopping the collection they are making a positive impact on the community and our planet.”