West Elm will open its second United Kingdom location in the London suburb of Kingston-Upon-Thames this winter.
The two-story, 8,000 square foot store will open on the ground floor of Bentalls Shopping Centre, with external access from the town’s main pedestrian shopping street. Plans call for the new location to debut offering West Elm’s holiday assortment along with a signature mix of mid-century and modern furniture and accessories, as well as Fair Trade Certified and handcrafted products. The store will also offer Williams-Sonoma’s consultation program, Design Crew, which pairs customers with experts who can provide design services.
“We’ve had four successful years introducing ourselves to the U.K. through our Tottenham Court Road store, a strong e-commerce business and a thriving wholesale partnership with John Lewis. Globally, our customers want highly functional, accessible and beautifully designed products that can help them express their personal style at home,” said Alex Bellos, West Elm president. “Creating the best store experience and connecting with our surrounding community is rooted in West Elm’s values. We are excited to connect with local artists, makers and designers through our West Elm Local program by offering them space to sell their wares and bringing our regular cadence of workshops, classes, and engaging events.”