Whirlpool Names Bitzer President And COO

Whirlpool Corporation, parent company of KitchenAid and other appliance brands, has promoted Marc Bitzer to the position of president and chief operating officer, effective immediately. In this new role, Bitzer will be responsible for all global operations. He has also been appointed to the Whirlpool board of directors.

Bitzer was named vice chairman of the company in 2014, with accountability for the company’s North American and European businesses. Previously, he served as president of Whirlpool North America and Whirlpool Europe, Middle East and Africa. He joined Whirlpool Europe in 1999, and was named president of Whirlpool Europe in January 2006.

Whirlpool chairman and CEO, Jeff Fettig, stated, “Marc is an exceptional leader at Whirlpool Corporation with broad global experiences and unique qualifications to assume his new position. I have great confidence in Marc’s ability to lead our global operations in driving both growth and value creation across our operations and advancing the company’s strategy with our global leadership team.”

The company also announced that current vice chairman Michael Todman will begin his planned retirement at the end of the year after 22 years at the company. Appointed to his current role in 2014, Todman has been responsible for leading the acquisition and integration of Hefei Sanyo in China, as well as leading operations throughout Asia, Latin America, and global information systems.