Williams Sonoma, Giada De Laurentiis Team On New Line

Williams Sonoma is collaborating with chef Giada De Laurentiis on the launch of a new product line that includes housewares along with pasta sauces and seasonings.

Available now on williams-sonoma.com and launching in catalogs on July 18 and at Williams Sonoma stores nationwide on July 21, all products in the assortment were created by De Laurentiis and inspired by her Italian heritage and approachable cooking style, according to officials with the retailer.

“For more than a decade, Giada has shared her love for Italian cooking through her shows, cookbooks and restaurants, all the while making it fun, easy and accessible for everyone,” said Janet Hayes, president of Williams-Sonoma. “Her approachable recipes and technique have been a source of an inspiration to cooks across the nation, and for that reason we could not have found a better partner.”

De Laurentiis added, “In creating this line with Williams Sonoma, my goal was always to make life easier for people— busy moms like myself, people who want to put a home-cooked meal on the table for their families but don’t always have the time to do it from scratch.”

Housewares in the new line include round and square ravioli stamps, a pasta fork, pasta rake and wood handled conical grater. Prices range from $9.95 to $24.95.