Williams-Sonoma has opened a new store look in Dallas featuring a modern industrial aesthetic that incorporates natural and raw materials, 12-foot ceilings and a steel storefront.
The store officially debuted at the Williams Sonoma, NorthPark Center, in Dallas on May 12. Prior to the grand opening, the store hosted an event with Aerin Lauder celebrating the Aerin Collection by Williams Sonoma.
The new store incorporates marble counters and a black and white checkerboard floor surrounded by wood floors. The store offers rustic raw oak shelving fixtures with blackened steel frames lining the walls of a location that will be stocked with items from local purveyors.
The new location also showcases kitchen and food products, including a curated assortment of food from local businesses, Williams Sonoma Home furnishings, as well as complimentary in-home design services.