Williams Sonoma has launched the Cup Board Pro, a cutting board that is manufactured by Epicurean and was originally featured on ABC’s “Shark Tank.”
The cutting board was invented by Keith Young, a New York City fireman and chef, and pitched to Shark Tank by Young’s children, following his passing from a 9/11-related cancer in 2018.
Williams Sonoma said it was contacted about the product once all five Sharks on the TV show made a deal with the Young family. Williams Sonoma then connected with Epicurean to review and design the board in order to make it heat resistant up to 350° Fahrenheit and anti-bacterial.
The new Cup Board Pro is made from a sustainably sourced paper composite material that is dishwasher safe. It also features original designs by Young, including the removable and collapsible tray, as well as the perimeter groove and three wells that channel liquid and juices into the tray. There is also an insignia Young had designed that honors firefighters who died in the aftermath of 9/11.
The new Cup Board Pro will have a charitable component as part of the deal with the Sharks. All five Sharks agreed to donate the proceeds from their investment in Cup Board Pro to various charitable causes associated with the Fire Department of New York Foundation which directly assists the men and women of the FDNY and their families.
“It’s an incredible honor to have the Young family now be a part of the Williams Sonoma family,” said Janet Hayes, Williams Sonoma president. “Keith Young is an American hero and I’m proud that Williams Sonoma will help his children fulfill his dream. We’re thrilled that the Cup Board Pro can be made in America and can give back to such a worthy cause.”
The Cup Board Pro will retail for $59.95 and be available at all Williams Sonoma stores and online.